About us

About Locness Swimwear

Launching Spring 2026!

Locness Swimwear is more than just a swimwear line—it's a celebration of inclusivity, style, and family. We design swimwear that caters to everyone: sexy, stylish, and inclusive pieces for adults, alongside cute, safety-focused, and trendy options for children. Our mission is to become a household name, offering swimwear that everyone can feel confident and comfortable in.

Locness Swimwear is proudly Black-owned and women-owned, founded by Shermika Daniels in July 2024. What began in her home gym/garage as a passion project has grown into a brand with a powerful vision. The inspiration for Locness Swimwear was sparked by a simple yet frustrating problem: finding a stylish and functional swim cap for people with locs.

Shermika's husband, a lover of water parks, struggled to find a swim cap that would comfortably fit his long locs and stay in place without compromising style. Existing options were bulky, unattractive, and failed to protect his freshly retwisted locs. Determined to find a solution, Shermika set out to create a swim cap that would not only fit people with locs but also be stylish and protective.

This initial idea soon blossomed into something bigger. If stylish, protective swim caps were possible, why not create a full line of swimwear that caters to the same values? And so, Locness Swimwear was born.

The name "Locness" holds special meaning. It draws from three key inspirations: her husband's locs, the joy of recreational swimming, and the mythical Loch Ness Monster, a symbol of mystery and strength from the Scottish Highlands.

At Locness Swimwear, we embrace those who love recreational swimming and want to protect their locs while enjoying the water. We invite everyone to join the Locness family as we prepare to launch our first collection in Spring 2026.

Our offerings will include not just swimwear and swim caps, but also water shoes, beach bags, and more—everything you need to enjoy your time by the water, stylishly and comfortably.